Brand - Briko
Passion for sport and products technical evolution characterized Briko story. Briko’s history dates back to 1985, when the company began producing ski wax for the Italian ski team. In the wake of its athletes' success, Briko soon decides to extend its product range, to include sunglasses, helmets and technical apparel, all designed in cooperation with its sports celebrity endorsers, who were always directly involved in the development of new products. During this evolutionary process, Briko developed numerous technical innovations. Briko’s current team of sports celebrity endorsers comprises some of the most prestigious athletes on the international sports scene.